Business to Business (B2B) activities require your company to be accurate, available, and reliable at a bare minimum. In Qatar, where businesses have been developing and opportunities growing, it is more important than ever that you have the right tools in place to be able to keep up with your competitors, drive your business, and ensure a profitable and successful edge.
Today we are looking at B2B prospecting in Qatar, and how Qatar B2B currently stands. We will look at what B2B prospecting entails, what is unique about doing this business in Qatar, how you can likely obtain more B2B prospects, and convert these leads into customers that come back again and again.
B2B prospecting is essentially a sales process which sees companies whose potential customers are other businesses.
Prospecting involves identifying opportunities, reaching out to them, and converting them into customers. The type and scale of outreach will depend on the business and what is involved in their product or service selling, but generally includes:
The success rate and likely number of conversions is heavily dependent on how well the B2B prospecting strategy has been researched, developed, and targeted.
How you handle your data and the approach you take is vital, and you need to ensure you have a firm grasp on exactly who you are targeting, what your demographic actually is (and not just what you think it is), and then have an appropriate strategy in place for contact and engagement.
Qatar has some unique aspects when it comes to doing business, and as you would expect, this has a knock-on effect on how you approach prospecting and outreach within the area.
Some of the key elements that play an impact on how businesses operate in the region include:
These elements mean that approaching Qatar businesses is often quite different from prospecting in other areas, as these considerations need to be accounted for, and depending on the product or service you are offering, it may not be a necessary requirement for their needs.
Being able to trade in different currencies, account for varying taxes and expenses, and ensure you are able to monitor your stock / options in real-time is essential for making the most of working in Qatar.
TEB Apps allows you to handle all of these issues with no problems, in fact the program handles them with a simple to use intuitive interface and is supported by regularly updated features to ensure you are always able to do your business at your best.
Before you start with your planning and implementation of strategy, first you need to really know exactly what the difference is between B2B and Business to Customer (B2C) lead generation, because although there are similarities in approaches, they are essentially very different and must be handled accordingly.
In order to make more of your opportunities in Qatar, you need to look at how your outreach is structured, and whether it meets the specific needs of your local audience. Then consider if you have taken into consideration the unique elements of Qatar business and aimed your pitches / offerings accordingly.
A one-size fits all approach to business in the region is not likely to bring you the most sales and conversions, you need to know your audience, understand their wants, needs, and pain points, and present your prospecting in a way that shows them you are the best solution, and that they need you.
As part of your business growth and development, you need to be looking at bringing in new customers, and you need to retain the ones you have.
Typically, it is far cheaper to retain existing customers than it is to bring new ones in, but you need a healthy balance of both in order to succeed.
In order to convert more of your B2B Qatar prospects into actual sales and have them become returning customers you need to:
TEB is an advanced CRM and automation software that is growing rapidly across the globe due to its proven ability to drive lead conversions, boost sales, and accelerate growth. With TEB you will:
Book a demo today and discover for yourself how TEB Apps can make your B2B prospecting much simpler, easier, and far more effective. When you deal with other businesses, you need to be fast, flexible, and accurate - TEB is here to help you do that, so you can make more of your opportunities, increase your conversions, and boost your bottom line.
